Reebok Bacon?

Seriously? Afraid so. In an effort to attract Paleo Diet and CrossFit fans, Reebok recently launched their line of bacon at the 2014 Reebok CrossFit Games. It sounds ridiculous, but they obviously thought bacon was the direct tap into this market. And from all accounts at the CrossFit Games, it was a hit! The International

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Snikwah Sizing

Finding the right size of anything can be a challenge, so we’ve created a chart that will help first time buyers find the perfect fit. We based sizes on activities. For instance, if you are looking for a performance shirt for say skiing or running, we sized things to fit more closely to the body.

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How To Wear Our Shirts

We’ve been asked enough questions about how to wear our shirts, so here is some information to help you out – should you be wondering. Our line of shirts have a convertible neck so you can decide if you need a full range of head and upper body coverage (or you don’t). This comes in

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There’s An App For That!

We love to fish and hunt and yes, we love anything that helps us do those things better, including apps. There are all kinds of apps out there, but did you know there are a bunch of neat apps for the avid sportsman? We compiled a list of some that have received great reviews. You

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Athletic Frustration

Le Tour de France is winding down this year and it naturally brings back memories of Lance Armstrong and all his doping woes. Which brings to mind all the other woes of athletes from all corners of the field, court, or range. What has happened to our athletes? Athletes have been the cream of the

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The Prevalence of Skin Cancer

Every year we hear the warning signs about skin cancer. Sometimes I think we hear it too much and turn a deaf ear. Sunscreen, SPF 50+, shade, etc… But the danger is real and more and more people are diagnosed every single year. According to the Skin Cancer Foundation, skin cancer is the most common

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Elevate Your Camping Prowess

Summer is the perfect time to camp. Whether you are a beginner or a seasoned camper, you can find something useful in the tips we’ve gathered for you. Camp on! 1. The Campsite Before setting up camp, check the area for dead trees, downed limbs and debris. You don’t want anything falling on your tent!

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Weekly Recap

We had a busy week in Orlando debuting the shirts at the mother of all fishing conventions, ICAST. There was great interest and feedback. We can literally feel the momentum building. It was the perfect place to showcase the upcoming line. This Monday we are launching our new fishing line “Me Fish”. Shirts will be

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What is an Active Lifestyle?

Everyone ‘lives’ a lifestyle, but what does that actually mean? Is it what you want people to think you are or does it go deeper than that? More specifically, what does an active lifestyle mean? Essentially, a lifestyle is a way of living for individuals or groups of people (families, friends, etc..). Their way of

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