What Is The Eddie?

The Eddie The Eddie is the longest running big wave surf competition and is opened with a paddle out ritual in memory of Eddie Aikau. Eddie Aikau was a world renowned Big Wave Surfer, member of the Hawaii Hokule’a team and decorated lifeguard of famous Waimea Bay. At the age of 31, on the voyage

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What’s The Deal With Nike? Did They Drop Snow Sports?

News recently broke of major changes at Nike regarding their snow sport engagements. First and foremost, Nike has dropped freestyle skiing and snowboarding. Rumors had been circulating about the possibility, and were officially confirmed by Nike with the statement “Nike SB will focus its innovation, design and marketing resources on its biggest brand driver and

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